Perceived Effectiveness of Sales Promotion Techniques amongst South African Generation Y Students
نویسندگان
چکیده
منابع مشابه
Attitudes towards Information Privacy amongst Black South African Generation Y Students: A Study of Loyalty Cards
Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an increasing concern. In this study, the attitude of Black South African Generation Y students towards information privacy in relation to loyalty card usage was examined. Method: A ...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2014
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2014.v5n21p51